Andrea Rossi must have figured it all out and gives the public enough chunk to chew until he drops the next morsel. Recently, he posted a letter of reply to a certain John Atkinson, dated January 1, 2012. The letter gives a vague outline of Rossi’s strategy to proliferate his cold fusion devices into the market. The content of the letter reads:
Dear John Atkinson:
Wonderful 2012 to you.
Yes, we will count on the trusted heating and cooling companies of the Customers to install and assist. The Customers will give us names; we will give the necessary instructions. This way we will rapidly set up an efficient network, which also will expand the sales.
This letter reinforces the statement he made to a certain writer named Chris that his cold fusion devices are compatible to be connected to the existing conventional gas heating system. Rossi said that he is confident in his devices capability to heat water up to 400° Celsius, which is equivalent to 752° Fahrenheit. This is more than enough thermal energy to heat up homes in winter. And the cost is low enough to encourage people to convert their gas heaters into Andrea Rossi’s cold fusion device.
The strategy seems to be to sell the household version of cold fusion devices to the consumers and then use the consumers’ heating and cooling installers to install the Rossi devices. It is a very ingenious and practical plan. This method will enable Rossi to sell his one million devices and install them to the customers’ home using somebody else’s manpower resources. If he will be able to strike a profitable arrangement with the heating and cooling companies, he can also tap their customer database to sell more cold fusion devices. If this happens, Andrea Rossi’s cold fusion devices will sell like hotcakes this Autumn 2012.