When winter comes this year, people will now have the chance to heat their homes with Andrea Rossi’s 10kW cold fusion device. If we take Rossi’s word about his product, the regular consumers will soon experience the promise of cheap, safe and clean energy. There might be a good number of people who will be reluctant to buy it because the technology is new and quite controversial. But for the price of $500, people will give it a try.
It can be expected that many people will buy it. People will buy a laptop for $1000. They surely are willing to throw away $500 to a heater that will make them save money on electricity bill. Andrea Rossi’s cold fusion heater is said to last 30 years. A brand new cold fusion heater needs less than 30kW of power for one hour to start up. Once it gets running, it will operate on self-sustained mode for six months, heating your home for 24-hours non-stop. Once the hydrogen and nickel fuel runs out, it can be refilled for $10 cost. That’s a deal you cannot ignore.
There were some people who could not believe that Andrea Rossi can sell his 10kW cold fusion device this cheap in a profitable way. But if we really think about it, cold fusion cell does not cost much to make. The metal casing, controls, thermostat and other parts should not be expensive too. Remember, Rossi is manufacturing one million units of 10kW cold fusions devices. He can make things cheap with that kind of volume.
$500 is a good price point for a new technology such as Andrea Rossi’s cold fusion devices. It can encourage impulse purchase behavior. The average cost of a power tool or backyard grill is $500. There is reason to pass up a chance on a product that will make you save money.