When the Kindle Fire first arrived last September, it was in a class all its own. There were plenty of other 7-inch tablets running Android, but none of them were as successful. Sure, Amazon’s tablet did most of the same things as competing offerings. Some of those things it did ably, some it did sloppily — but it did them all for $200, less than half the price of the cheapest iPad.
It turns out “cheap” was quite the trump card, and despite its many quirks, the Fire was a huge smash. But things are different now, and other manufacturers have come out with devices that hit (or come close to) that magic price point. Most notably, there’s Google’s own Nexus 7, a consumer favorite that’s set new expectations for how a $200 tablet should look and perform.
Competitive pressure is usually a good thing, and after using the newly updated 7-inch version of the Kindle Fire HD for close to a week, I can say that the changes Amazon has made in order to stay at the head of the budget tablet pack have produced a machine that’s just plain better all around.
The Fire’s user interface has been improved, and is now smoother and more polished. The hardware is more elegant, too, with a better screen, a smarter set of controls, and a redesigned shell that no longer looks like a BlackBerry PlayBook. Enhancements to the Kindle Fire’s core functions — reading books and watching movies purchased from Amazon’s vast content store — have make consuming media on the tablet more enjoyable than before.
The depth of the hardware improvements can’t be overemphasized. The very first thing I noticed when I picked up the Fire HD was how the new rounded edges nestled into my hands more naturally than the chunky, square edges of the original Fire. While the screen is still 7 inches, the face of Fire HD is larger than that of its predecessor: it’s 2 millimeters taller and 17 millimeters wider. But what the Fire HD has gained in 2-D real estate, it’s lost in height and weight, measuring 1 millimeter slimmer and 18 grams lighter. That might not sound like a lot, but the device is noticeably lighter.
The original Fire oddly lacked external volume controls, so you had to tap through the menus just to raise or lower the sound. This super-annoying quirk has been corrected, and volume buttons now sit flush along the tablet’s tapered edge, next to the sleep button. The old protruding sleep button is gone, too. It’s now recessed, so it’s much harder to accidentally press it by placing the tablet on a table or in a cradle while holding it in portrait mode. Goodbye, inadvertent sleeping.
Where do you store all those books and videos? Amazon’s cloud, of course, though the Fire HD ships with 16GB of storage, which is more than you get on most tablets in this price range. (The Nexus 7 starts at 8GB for the same price.) You can double that storage for an extra $50.
Clearly satisfied with the success of last year’s initial launch, it seems Amazon is now intent on building up the Kindle Fire HD to make it the most compelling and feature-rich tablet you can buy for $200. Purists will still prefer something like the Nexus 7, which has a better browser, extra goodies like GPS, and offers a more well-rounded experience. But if you’re aligned with Amazon’s vision, and especially if you’ve fully immersed yourself in the company’s ecosystem — signing up for Prime, watching tons of streaming videos, reading stacks of books — you won’t do better than this.
It’s possible the 8.9-inch version of the Kindle Fire HD, which has a sharper screen and sells for $100 more, will be the smarter purchase. But we won’t know for sure until it’s released in November — and by then, we’ll have new options from Microsoft, and possibly Apple, to consider as well. However, even as other compelling tablets swoop into the spotlight over the next few months, the Kindle Fire HD will still be a great piece of hardware at a great price.